World Brain Day is an annual event observed on July 22, aimed at promoting awareness and education for neurological disorders that affect individuals worldwide.
Brain Health for All Ages
By Tissa Wijeratne, OAM MD, PhD & David Dodick, MD
Co-Chairs, World Brain Day 2024
Wolfgang Grisold, MD
President, World Federation of Neurology
World Brain Day 2025 is a global campaign devoted to promoting brain health for all ages. The vision for WBD2025 is to work collaboratively with UN ECOSOC and the WHO Brain Health Unit, making this initiative a historic milestone in establishing brain health as a universally recognized priority.
Aligned with the Intersectoral Global Action Plan (IGAP) for Epilepsy and Other Neurological Disorders (2022–2031) and the United Nations Sustainable Development Goals (SDGs), this year’s campaign seeks to advance a comprehensive and practical strategy that integrates regional insights and fosters sustainable change worldwide. We firmly believe that brain health is essential for individual well-being and for societal progress.
World Brain Day 2025 on Brain Health for all ages is structured around five key messages for action:
Awareness: We aim to elevate the global conversation on brain health by combating stigma and promoting the early recognition of neurological disorders.
Education: Empowering healthcare professionals, caregivers, and the public with the latest scientific knowledge and practical training is vital for advancing brain health initiatives.
Prevention: Our strategy emphasizes evidence-based measures such as early childhood nutrition, vaccination, hypertension control, and lifestyle modifications to reduce risk factors.
Access to Care and Disability Management: It is imperative to ensure that high-quality neurological care, rehabilitation services, and assistive technologies are accessible and affordable, especially in low- and middle-income countries.
Advocacy: By driving policy change, increasing research funding, and strengthening healthcare infrastructure, we can reduce the global burden of neurological disorders.